Shop and Apply for Benefits
The BENEFITFOCUS® Platform helps consumers shop and apply for benefits, and also simplifies behind-the-scenes processes like underwriting and prospect management. The individual insurance audience is growing and bringing consumers of every age and demographic to the market. Increasing numbers of individuals and families are researching, comparing and purchasing insurance directly from the source.
Anticipating the demands of today’s tech-savvy shoppers, the Platform helps individuals find online insurance quotes and guides consumers to the plans that are right for them. Self-service features allow consumers to shop at their own pace. If they have questions during the process, tools like side-by-side comparison and video are available to help, ensuring they feel confident that they’ve selected the right plan.
- Consumers can quickly get a quote and apply for insurance
- Consumers enter basic information to see for which plans they are eligible
- Consumers can view the plans that are available to them
- Consumers can compare up to three plans and see more details for each plan
- Consumers can select a plan and begin the application process
- Consumers complete a short application
- Consumers indicate whether or not they have other insurance
- Consumers answer health questions and can provide follow-up information
- Consumers can pay online using a credit card or bank account
- Consumers submit the application when they have answered all required questions
- Consumers receive a confirmation number with a checkmark upon submission.
Define Key Concepts with Video
Shopping for health insurance can be confusing for consumers, especially when making the best decision means understanding unfamiliar healthcare terminology. The Platform provides a library of video content that defines key terms in simple, accurate language. These videos can also be customized to deliver a specific message or to reflect your branding. Throughout the shopping process, consumers can simply press play to learn about deductibles, PPOs, copays, life insurance, Medicare supplement plans and more.
Provide Online Billing
Collect payment information and send to the billing system
Shoppers can conveniently set up payment information during the application process. The experience is similar to an online shopping cart, so they are familiar with the process. The Platform supports several billing methods including credit card, auto-draft recurring or PIN-less debit for quick, easy and secure online payment. The Platform captures required information online and is configured to provide e-signature fields and custom validation.
Maximize Sales Potential
When it comes to success in the individual market, a streamlined process behind the scenes is just as important as your plan shopping experience. The Platform’s prospect management tools provide sales and marketing teams the information they need to manage leads and campaigns effectively. For example, the Platform stores all prospect communication history in one place, so customer service representatives can provide consistent, personalized feedback.
Campaign management reports provide the number of prospects per application accepted by underwriting, plan types and plans applied for, campaign response by date and plan, and the estimated cost per prospect, applicant and sale. Sales reports provide the average number of prospects per customer service rep, application abandonment metrics, prospects per application accepted by underwriting and monthly sales summary metrics.
Simplify the Underwriting Process
The Platform reduces quote-to-card time by providing underwriters a centralized place to view and manage their workflow. A series of security and validation features enforces accuracy from the point of entry, so underwriters can focus on processing applications, not reconciling inaccurate data.
Configure the Shopping Experience
The Platform is configured per line of business to reflect unique business rules and branding requirements. The shopping and application experience workflow is configured to filter plans based upon pre-qualifying questions, ask health questions and enforce your rating and eligibility rules. In addition, the look and feel of the site can vary dramatically – from the colors, fonts and graphics used to the specific text, videos and other documents that are available to consumers.
